Hello, welcome
to my online portfolio.

I’m an Australian writer and editor living in Sweden, with 15 years of experience crafting stories across lifestyle, travel, home design and interiors, photography, food, business and health.

Most recently, I worked as commercial content editor at The Local, where I strategised, planned and created content for brands to help them connect with the site’s readers. I’ve also worked in communications for companies like Electrolux and Akelius in Stockholm.

I originally moved to Sweden to take on the role of managing editor at luxury lifestyle and business publication The CEO Magazine (EMEA). Before that I worked at numerous magazines in Australia including Grand Designs Australia, inflight magazine OUTthere, My Nikon Life, ROAM (STA Travel) and En Route (Best Western Australasia), to name a few.

As a freelancer, I support clients with everything from content planning and writing to editing, proofreading and communications support.

Over the years I have collaborated with a wide range of publications, brands, agencies and businesses including Collective Hub, Habitus, Realestate.com.au, NewsLocal, World Vision, Hardie Grant, Carnival Australia, Landcare, Westpac, Volkswagen, AustralianSuper, Flight Centre, Arlanda Express, Stockholm University, West Sweden tourist board and many more.

I love telling stories that connect people, whether that’s through a brand campaign, a travel feature or a thoughtful editorial piece.

Say hello at emmajwheaton@gmail.com